top of page
Original
not ordinary
Innis & Gunn Live Group Project
The brief was to create a through-the-line marketing campaign for Innis & Gunn's limited edition quarter cask beer. The campaign was to feel premium, differentiated, and most importantly it was to communicate the quarter cask story to consumers.
As a team we created a touring exhibition inside a reused shipping container made to look like a giant version of the quarter cask box. Inside would educate the viewer about the quarter cask edition beer and allow you to experience it through different interactive stations. The slogan "original not ordinary" came from the aim to create something out of the ordinary: just like the limited edition beer.
Team Members:
Daryl Hutton, Ava Yip, Daniel Menzies & Claire McIntosh
.png)
.png)
.png)
.png)
.png)
.png)
.png)
bottom of page